I work across product and growth: building social audiences, testing what converts,
and feeding the numbers back into what gets built. Right now I run growth and social
for Extern, a YC‑backed company in the US.
Worked remotely with 100+ startups across 20+ countries
Followers grown from 20K in 12 months of consistent content planning.
Jan 2025Today
150K views per post
200K impressions in 3 days
2× followers on IG & TikTok
$0K+
Revenue influenced at Devsinc through social, outbound and email
0%
Follower growth on Extern's LinkedIn, 20K to 50K
0K+
Impressions from a single post in three days
0+
Startup businesses grown remotely, across 20+ countries
Selected work
Numbers I actually moved.
Seven years of building audiences for startups and agencies, all of it remote. Here is what changed while I was running the account.
Jan 2025 → now United States · Remote
Extern
Growth Marketing · YC‑backed
I own organic growth end to end: content planning, short‑form video on TikTok and
Instagram, influencer sourcing, and the experimentation behind it. Every hook, caption
and CTA gets A/B tested, and acquisition and engagement metrics are instrumented in
Google Analytics, Mixpanel and Metabase so the results feed straight back into what
we iterate on next.
Joined as an associate and was promoted twice inside twelve months. I drove pipeline
through social, LinkedIn Sales Navigator outbound and Mailchimp campaigns, working
across teams to hit lead and revenue targets.
$500K+ in revenue generated
2× Employee of the Quarter in 9 months
3 roles in 17 months, promoted twice
Jan 2022 → Aug 2023 United States · Remote
The Digital Organizer
Social Media Manager
Two years owning the social creative for Shawn Lemon's brand: post design, reels,
captions and the content calendar behind them. The work later led to a referral to
Idea Tree Marketing, where I designed posts for two months.
2 years as the sole creative on the account
Referred onward to Idea Tree Marketing by the founder
Things I built
I build the tools, too.
When a content workflow eats hours, I build the software that fixes it. Two of these run in production today. The third is my own product, in development.
Live in production
Content Chief
AI content system for a YC‑backed CEO's LinkedIn
I scraped 320 of the CEO's posts, plus eight competitors', and turned what performed
into a voice and quality guide. Every Monday an AI agent researches the week's news
and drafts three sourced posts. I approve them in a review console, then the CEO gets
a notification and posts from his phone. AI never publishes on its own.
Ready‑to‑post LinkedIn content for every student ambassador
Each ambassador sets up their voice once: tone, phrases, sign‑off and look. After
that, posts arrive ready in their style. Behind it sits a roster for the team, an
analytics dashboard with a leaderboard, in‑app chat, and a podcast‑style
interviewer whose answers feed their next posts.
1 tap copies the caption, saves the graphic and opens LinkedIn
Every post carries a tracking link back to its ambassador
Clients upload a podcast or long video and follow its progress on a playful
“cooking” screen. It comes back as short clips in the template they picked,
with their brand colors and fonts, motion, sound effects and an original music bed.
They review, approve and download in one place.
56 animated templates, each with its own motion and sound style
Original music generated for every clip
55‑minute episode transcribed in 4.5 minutes
Landing page coming soon
Next.js · Python · HyperFrames
Work that traveled
Posts I made, and how far they actually went.
Not mockups. Live posts on Extern's channels, with the numbers they pulled.
LinkedIn
0K+
Impressions in the first three days
573Reactions
65Reposts
28Comments
A cybersecurity internship round-up built as a carousel. The reposts did the work here, carrying it well past Extern's own following.
A government internships round-up. Comments outran likes here because the post ran on a comment‑to‑DM trigger, turning readers into conversations.
Extern · @externhq
Selected creative
Design, on brand, at volume.
Social creative for The Digital Organizer. Two years owning the look of the account, from testimonials and stat cards to typographic posts.
Canva · Photoshop2 years · The Digital OrganizerFeed posts, carousels, reels
The path
From a campus TEDx team to a YC‑backed startup.
Every role since 2019, in order.
Jan 2025 — Present
Growth Marketing · Extern
United States, remote. Organic growth, short-form video and analytics for a YC-backed company.
Aug 2023 — Jan 2025
Growth Specialist · Devsinc
California, remote. Promoted twice in twelve months.
Associate Growth Executive
Growth Executive
Growth Specialist
Jan 2022 — Aug 2023
Social Media Manager · The Digital Organizer
United States, remote. Social creative and content calendar.
Sep 2019 — 2021
Marketing Team Member · TEDx Namal College
Social listening, strategy and event promotion. Where it started.
What clients say
Founders who hired me, in their words.
Recommendations from the founders and clients I've reported to.
Shaheer is one of the most exceptional content creators in the social sphere. He's helped to more than double our social followers across instagram and tiktok, and has even created posts with more than 150K views. Shaheer is creative, reliable, strategic, and very quick with his work. We're proud to be working with him at Extern!
MW
Matt Wilkerson
Founder & CEO, Extern
What sets Shaheer apart is his creative eye. His designs consistently hit the mark. I love the visuals and on-brand without me having to micromanage the details.
If you're looking for someone who can own your social media creative and actually elevate it, I'd recommend Shaheer without hesitation.
SL
Shawn Lemon
Founder, The Digital Organizer
Shaheer is an amazing worker. His Graphic design content is high quality as well as delivered quickly. He is super easy to get along with and a pleasure to work with.
Great communication, english is perfect, and he came up with some really creative ideas. Looking forward to working with him again soon.
CF
Client feedback
Social media & design projects
Toolkit & credentials
What I work with.
Design, edit, schedule, measure. I handle the whole loop rather than one slice of it.
Create
Canva
Adobe Photoshop
Premiere Pro
CapCut
Copywriting
Short-form video
Product & growth analytics
Google Analytics
Mixpanel
Metabase
Mailchimp
LinkedIn Sales Navigator
Metricool
SEO
Paid social
A/B testing
AI & data
Claude Code
SQL
Prompt engineering
Workflow automation
AI-assisted content production
Namal University
BBA in Marketing · 2019–2023 President, Namal Sports & Adventure Society
Certifications
Databases with SQL (CS50)HarvardX · In progress
AdvertisingLUMS
Digital Marketing (Digital Garage)Google · 2020
Digital MarketingDigiSkills · 2019
WordPressDigiSkills · 2019
Social Media MarketingCoursera · 2021
SEO SpecialistSemrush
Google AnalyticsGoogle
Get in touch
Let's grow something.
Open to full-time growth and social media roles, on-site, hybrid or remote. Tell me what you're building and where you want the numbers to go.
